green gables consultants

Need an experienced strategic thinker but haven’t yet scaled up? Interested in customer experience but not sure where to start?

Or does your strategy team have their hands full and a project just blew in?

I’m ready to help. You need expertise but need a strategist as agile and responsive as you are. My background in marketing and advertising gives me a practical, hands-on approach and expertise in understanding business and commercial objectives quickly.

I’ve been helping brands create long term customer loyalty with best in class customer experiences for over 20 years. Recent projects range from product development and positioning to re-positioning and re-branding a business unit.

Available for short or long term projects.

Anne Dorst

I’m a strategic thinker with wide range of expertise in FS and IT sectors, with a focus on customer experience. I’ve worked both client and agency side on brands such as American Express, Mastercard, UBS, HP, Sony and Ford as well as Collinson and Psion. I have over 20 years of senior client and C-Suite management. NN/G UX certified, extensive speaking and writing expertise

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  Eight things your brand should be doing now
  (instead of waiting for things to go back to normal) It’s been a wild ride this year, and it’s not even over yet.  As a brand leader, you know that customer engagement is critical. How can you guarantee customer engagement? Great customer experience. 74% of customers cite good CX as key to their loyalty. Even …

  Continue reading “Eight things your brand should be doing now”

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  There’s still no substitute for strategy
  The wave of tech innovation has left no stone un-turned, including, and maybe even especially, marketing.The best marketers and brands have embraced the new technology, using data science and AI to understand more about their customers’ behaviours and future desires.Amazing platforms have enabled marketing to move from mere automation to best in class experiences using …

  Continue reading “There’s still no substitute for strategy”

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  Why Customer Journey mapping works
  If you’re committed to customer experience, you’ve no doubt been told that customer journey mapping is critical. There’s a ton of resource out there to help you learn how to do customer journey maps, with a wide variety of styles and tools to make it easy.The essential elements of the journey map are simple: a …

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  Should you be thinking about Customer Experience instead of marketing or branding?
  Customer Experience (CX) is the sum of every interaction your customer had with your brand. Yet for too long, the brand team, marketing and product owners have been on separate trajectories, at best meeting regularly to share updates or at worst, to stake their claim to the right to control various elements of the experience. …

  Continue reading “Should you be thinking about Customer Experience instead of marketing or branding?”

Strategic consultancy: customer experience strategy; customer journey mapping; brand positioning; product positioning; product launch and go to market planning

Marketing consultancy: marketing strategy; go to market plans; content strategy and planning, customer journey orchestration; comms planning

Workshops: Creation and facilitation of workshops for ideation, problem solving and innovation

Content creation: board presentations; bid strategy and content; whitepapers and blogs

Interim strategy or marketing positions

anne.dorst@greengablesconsultants.com

+44(0) 7990709724