- Eight things your brand should be doing now
(instead of waiting for things to go back to normal) It’s been a wild ride this year, and it’s not even over yet. As a brand leader, you know that customer engagement is critical. How can you guarantee customer engagement? Great customer experience. 74% of customers cite good CX as key to their loyalty. Even …Continue reading “Eight things your brand should be doing now”
- There’s still no substitute for strategy
The wave of tech innovation has left no stone un-turned, including, and maybe even especially, marketing.The best marketers and brands have embraced the new technology, using data science and AI to understand more about their customers’ behaviours and future desires.Amazing platforms have enabled marketing to move from mere automation to best in class experiences using … - Why Customer Journey mapping works
If you’re committed to customer experience, you’ve no doubt been told that customer journey mapping is critical. There’s a ton of resource out there to help you learn how to do customer journey maps, with a wide variety of styles and tools to make it easy.The essential elements of the journey map are simple: a … - Should you be thinking about Customer Experience instead of marketing or branding?
Customer Experience (CX) is the sum of every interaction your customer had with your brand. Yet for too long, the brand team, marketing and product owners have been on separate trajectories, at best meeting regularly to share updates or at worst, to stake their claim to the right to control various elements of the experience. …
Just the right amount of thinking